Audible for Business
Driving sales for Audible's new bulk purchasing program, while empowering authors to easily create or update content.
Technical Lead
Technologies
- Next.js
- Headless CMS
- Salesforce Pardot
- GSAP
The Audible for Business team was looking for a way to advertise their new bulk audiobook purchasing service, targeted towards organizations looking to provide audiobooks to their employees. They needed a site to market this new offering, and demonstrate to prospective buyers how they can apply this tool to their workplaces.
Audible stakeholders were looking for a solution built on top of a headless content management system (CMS), to give authors freedom to quickly publish content without requiring any developer intervention. The CMS content was modeled with a “module” architecture, where our team built a set of page section modules that can be arranged in any order that the author needs. There is also a “resource” page template, which enables Audible business leaders to post blog-style content with suggested audiobooks and provide guides on how to lead book club discussions.
To bring in leads to their sales team, we integrated Salesforce Pardot forms on the page. Prospective clients can fill out these forms to quickly get connected to a sales rep, or unlock gated white papers on the site.